KirinIchiban

Achieving a personal milestone in my design journey, I had the esteemed privilege of collaborating with a prominent Japanese brand that I had long admired – Kirin Ichiban. Taking on the role of senior designer, I was deeply involved in every nuance of the project, embracing the brand's rich legacy while innovating for the present.

Understanding the delicate balance between the old and new, I endeavored to create a symbiosis between Kirin Ichiban's time-honored traditions and the ever-evolving realm of modern design. This translated into a series of designs that paid homage to the brand's origins while also resonating with today's audience, ensuring relevance and appeal across diverse demographics.

The campaign wasn't limited to just one medium. It spanned across both digital and print platforms, allowing the brand to cast a wider net and engage with its audience in multiple touchpoints. From visually striking web designs to print advertisements that capture the essence of Kirin Ichiban, every piece I crafted was a testament to the brand's philosophy and my dedication to bringing it to life.

This experience not only enhanced my portfolio but also enriched my perspective, teaching me the profound impact of melding cultural nuances with contemporary design techniques.